Behind the Brand interview with @fitoutfit

The best part about creating a presence on social media has without a doubt been the people I have met and interacted with online and IRL.

One person that I’ve been able to get to know a bit in the last few months is Jerilyn, the woman behind the blog and Instagram, FITOutfit. She reposts flat lay style pictures of gorgeous outfits that people wear when they get sweaty.

Jerilyn recently reached out and asked if I would be interested in being a part of her Behind the Brand series where she interviews people behind the scenes of fitness blogs and brands. I, of course, said yes!

See below for snippets of the interview and read it all here!

BTBRachaelKester

WHAT IS SWEAT AND REPEAT AND WHAT INSPIRED YOU TO START YOUR BLOG?

Sweat and Repeat is a blog that gives honest reviews about fitness studios and events throughout Los Angeles. I started it after attending my first Flywheel class. I remember researching the studio online and reading all of the Yelp comments. Would there be water available? Did they have shoes for rent? What was the parking situation? I wanted one place where I could get all this information, so I created it!


WHAT’S TYPICAL DAY LIKE FOR YOU AT SWEAT AND REPEAT?

I have a full time job in nonprofit so keeping up with Sweat and Repeat can be exhausting! After work I head straight to a fitness class. Once class is over, I immediately jot down notes about the studio, instructor, and how it went so I can later sit in front of my computer and type it all out. I’m always snapping pics after each workout, hike, and meal to make sure I can keep up with my Instagram account. Most of my pictures are taken seconds before they are posted so I’m constantly coming up with captions and good hashtags in my head so I can be ready!


HOW HAVE YOU MANAGED TO GROW SWEAT AND REPEAT WHILE HAVING A FULL-TIME JOB?

It definitely requires a lot of late nights and weekend work. I post on my blog twice a week and if I’m feeling inspired that week I’ll occasionally reach out to a friend who has a fitness related story to tell. These posts go beyond the simple studio reviews are always fun for readers. Having a full time job sometimes hinders me from attending fun events around LA because many of them are during the workday, but I love my full time job and can’t see myself leaving even if blogging became something that I made money from. It’s also nice knowing that I don’t have to try to live off of blogging because I have a salary coming in.

Find out what advice I would give people wanting to become a brand ambassador and more in the full interview here!

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4 thoughts on “Behind the Brand interview with @fitoutfit

  1. sweatysandiego says:

    Love it! We started blogging for pretty much the same reason. Moving to a new city, EVERY studio pretty much had 5 stars and I felt like I couldn’t differentiate what would be good for me. Thanks for all of your posts! Still looking forward to working out in LA some time!

    Like

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